Category Archives: Michael Hyatt’s Platform

Get Noticed – A guest post

I am excited to have my fellow Platform Launch Team friend, Heidi Kreider, guest posting today. Heidi is a Wife, Mom, and Author. You can follow her blog here or follow her on Twitter here. I am also honored to be hanging out on her blog today. I’d love to have you jump over there to say hi and check it out.

Do you have something to sell and you don’t know how to market it?  Or… do you just have something to say and you don’t know how to get the word out?  Are you tired of spinning your wheels and feeling like you are going nowhere?  Or, have you exhausted all of your available options and you feel as though you are up against a brick wall?

I had been there, done that and had just about given up when I read this… Platform: Get Noticed in a Noisy World, by Michael Hyatt.

Systematically, in an easy to understand and follow format, Michael Hyatt comes along side the struggling entrepreneur, writer, artist, blogger, or leader and guides them through the process of building a platform on which to stand, rather than trying to market their product or idea.

In Michael’s own words… “I have good news. Marketing is dead. Okay, maybe I am overstating my case. Marketing may not be dead, but, in the world of social media, it has morphed. Dramatically.  It is the new marketing. Marketing is no longer about shouting in a crowded marketplace; it is about participating in a dialogue with fellow travelers. Marketing is no longer about generating transactions; it is about building relationships. Marketing is no longer about exploiting a market for  your own benefit; it is about serving those who share your passion— for your mutual benefit.”

Written in the style of building an actual platform plank-by-plank, Michael Hyatt offers his expertise from years in the publishing world as CEO and now chairman of Thomas Nelson Publishers.  Starting from the ground up, Michael built his own platform as a much sought after speaker and writer.  In his newly released book, Platform: Get Noticed in a Noisy World, Hyatt shares his wisdom, insight and even the mistakes he made along the way.

This is a must-have book for anyone with something to say or something to sell.  Available through all major retailers, Platform: Get Noticed in a Noisy World goes on sale this week.  Buy it this week, and Michael Hyatt is throwing in a few extras… get 7 free bonuses worth $375.98.

Stop spinning your wheels pursing traditional marketing strategies that no longer work in our rapidly changing world and pick up a copy of Michael Hyatt’s wisdom.  You can’t go wrong.

***Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Thanks for a great post, Heidi! It has been fun getting to know you, and realize that we have a connection through mutual friends.

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Filed under Book review, Michael Hyatt's Platform

Step up on your platform

Michael Hyatt is an inspiration. If you’re not familiar with him, he writes about intentional leadership on his blog,  which has hundreds of thousands of followers. He knows what it takes to share his message, and build a tribe of followers.

That’s why I was excited to read his new book, Platform: Get Noticed in a Noisy World. If there is anyone who can effectively teach us about getting our message heard, it is Michael Hyatt. He has done it well, and is graciously offering his insight in his new book.

“For the last five years, if I ever had a question about platform building, social media or standing out amidst the clutter, I turned to one place-Michael Hyatt. As an author who turned a blog into a book and made countless mistakes along the way, I couldn’t get my hands on Platform fast enough. Michael Hyatt has written THE handbook to one of the biggest cultural revolutions in the last fifty years.”
-JON ACUFF, Wall Street Journal Bestselling Author of Quitter

The great thing about this book is that it is not just for writers or bloggers. Artists, musicians, creatives, business owners, and anyone with a message to share, can gain critical, behind the scenes advice. Similar books may give you the motivation and inspiration to try something new. However, they rarely give you the practical steps and every possible resource to make it happen.

If you’re like me, you may have mixed feelings about the word platform. It has been used poorly by some people, and it can also seem somewhat self-centered. Michael had some great advice to help us understand the benefits.

1. A platform provides visibility – it makes it possible for everyone in the audience to see you.

2. A platform provides amplification – It enables you to be heard above the roar of the crowd.

3. A platform provides connection – Social media now creates engagement and intimacy that has never been possible before.

When I read this book, I felt like I was given an insider view to Michael’s success. He seemed like a friend sitting down and giving me every incredible resource to help me move forward. In fact, there is so much information in the book that you will most likely keep this as a reference manual to refer back to again and again. I am reading through the book for the second time, and  I will continue to come back to it after I have completed the previous steps.

Not only is Michael sharing his incredible insights, but for THIS WEEK ONLY, he is also giving you over $375.98 in bonus gifts! Who can say no to that? The book itself is worth ten times its price. This is an incredible deal.

Make sure that you purchase the book before midnight on May 25th in order to get the bonus gifts. I promise it will be worth it!

“Michael Hyatt has given much of his professional career to helping others achieve their potential. And he helps others by pioneering a way and then teaching people his way. In Platform, he’s accumulated the best of his counsel and advice. If you’d like to expand your influence, read Platform and then read it again.”
DONALD MILLER, New York Times Best-selling Author of Blue Like Jazz

***Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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Filed under Book review, Michael Hyatt's Platform, Platform Launch Team