I am excited to have my fellow Platform Launch Team friend, Heidi Kreider, guest posting today. Heidi is a Wife, Mom, and Author. You can follow her blog here or follow her on Twitter here. I am also honored to be hanging out on her blog today. I’d love to have you jump over there to say hi and check it out.
Do you have something to sell and you don’t know how to market it? Or… do you just have something to say and you don’t know how to get the word out? Are you tired of spinning your wheels and feeling like you are going nowhere? Or, have you exhausted all of your available options and you feel as though you are up against a brick wall?
I had been there, done that and had just about given up when I read this… Platform: Get Noticed in a Noisy World, by Michael Hyatt.
Systematically, in an easy to understand and follow format, Michael Hyatt comes along side the struggling entrepreneur, writer, artist, blogger, or leader and guides them through the process of building a platform on which to stand, rather than trying to market their product or idea.
In Michael’s own words… “I have good news. Marketing is dead. Okay, maybe I am overstating my case. Marketing may not be dead, but, in the world of social media, it has morphed. Dramatically. It is the new marketing. Marketing is no longer about shouting in a crowded marketplace; it is about participating in a dialogue with fellow travelers. Marketing is no longer about generating transactions; it is about building relationships. Marketing is no longer about exploiting a market for your own benefit; it is about serving those who share your passion— for your mutual benefit.”
Written in the style of building an actual platform plank-by-plank, Michael Hyatt offers his expertise from years in the publishing world as CEO and now chairman of Thomas Nelson Publishers. Starting from the ground up, Michael built his own platform as a much sought after speaker and writer. In his newly released book, Platform: Get Noticed in a Noisy World, Hyatt shares his wisdom, insight and even the mistakes he made along the way.
This is a must-have book for anyone with something to say or something to sell. Available through all major retailers, Platform: Get Noticed in a Noisy World goes on sale this week. Buy it this week, and Michael Hyatt is throwing in a few extras… get 7 free bonuses worth $375.98.
Stop spinning your wheels pursing traditional marketing strategies that no longer work in our rapidly changing world and pick up a copy of Michael Hyatt’s wisdom. You can’t go wrong.
***Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Thanks for a great post, Heidi! It has been fun getting to know you, and realize that we have a connection through mutual friends.